Editorial Policy: How the Articles Are Researched, Written and Reviewed

This page explains how the articles on seopraxis.com are researched, written, checked and corrected. The articles are what we tell clients, written down; they are information about websites, search and advertising for small businesses, not legal or financial advice.

Sources

Every factual claim in an article is traceable to a source listed at the end of the article that makes it. Sources are ranked in this order of preference:

  1. The platform’s own documentation: Google’s Search Central, Business Profile and Ads documentation, WordPress.org, ICANN, the browser makers, the accessibility standards.
  2. Government and regulators: the California Contractors State License Board, the State Bar of California, the Federal Trade Commission, the courts.
  3. Trade press and industry surveys, for figures, with the date and the method named.
  4. A vendor’s site, for its own prices and terms only.
  5. Our own experience, named as such: what happened on a site we run, with the date.

Wikipedia, forums and other sites’ summaries are used to find leads, never as the cited source for a fact. Where sources disagree, the article shows the disagreement rather than picking a number.

Dates that change

Prices, fees, platform rules and search features change. Articles state the date a figure was checked and phrase such figures so a reader knows to confirm them. The site re-checks the articles that carry dates and figures every quarter.

AI assistance

Research and drafting on this site are assisted by AI tools, under a process built by Rian Corcino. The tools fetch and read the sources, draft against a structure, and run checks for citations, dates and style. Every article is reviewed by Anne Corcino before publication: the claims against the sources, the figures against the pages they came from, and the advice against what we would tell a client. The byline on every article is hers because the judgement is hers. No article is published that no person has read.

What the articles do not do

  • They do not promise rankings, leads or a position in an AI answer.
  • They do not name a competitor of ours in order to compare.
  • They do not tell a reader what to do in a legal or financial matter; where the law is involved, they say to ask a licensed professional.
  • They carry no affiliate links and no advertising.

Corrections

If an article is wrong, write to hello@seopraxis.com with the article and the correction. We check it, fix it, and note the change at the end of the article with the date.